Weekly Market Highlights 12-22-2017

Weekly Market Highlights

  • Wheat futures prices found a little support this week, trading about five cents per bushel higher than a week ago. U.S. wheat futures have become more competitive in the competition for export sales.
  • Kansas City futures remain close to their contract lows.
  • Texas and Oklahoma hard red winter wheat crops received some beneficial rain, and snow was forecast for Nebraska and parts of Colorado.
  • High protein spring wheat basis has crept up this week, which is not unusual for this time of year, but will be something to watch in the new year. 
  • This is our final communication to you in 2017, and as with every year we are thankful for all our great customers who give us the opportunity to do what we do. Together we deliver on the General Mills promise to create food people love. Thank you for your support of our business, we look forward to a great New Year. We wish you and all the people who are important to you safe and Happy Holidays.

Facts on Flour

Red or White? Perhaps a Blush?

The third major classification category for wheat is bran color – red vs. white. The difference in bran color between wheat types is simply a difference in genetic traits. In the United States we have seen a slight switch of usage from red wheat to white wheat over the past several years. The main reasons for this change? The farmer yields slightly more per acre (maybe 2-3 bushels), a flour miller can yield more flour per bushel and the taste is slightly “sweeter” compared to flour milled from red winter wheat. Recent focus on the nutritional benefits of whole grains makes the “sweeter” taste of white wheat a good alternative to the traditional red wheat flours for milling whole wheat flours, especially for young consumers, or those who tend not to appreciate the flavor of a whole grain bread product.


Monthly Marketing Email

Don’t forget to sign up for our weekly newsletter we wrap up the week’s worth of marketing articles and products that we think you should know about and that will help you grow your business.